Berry Bites
Berry Bites is a fictional cereal brand that is committed to bringing back magic to kids breakfast. This brand has a playful and upbeat energy — which is due to the use of bright colors and organic typography, as well as the brands mascot, Berry.
Deliverables
Brand Identity, Packaging Design
Tools Used
Photoshop, Illustrator, InDesign, Blender
In creating this brand identity I started with the logo, with a focus on incorporating the two B’s in Berry Bites to create a playful and modern feel. Expanding on my logo, I chose bubbly typefaces and bright colors that further shaped the brand identity.
Slogan
Berry Good Breakfast
Target Audience
Children ages 2-11
At Berry Bites we’re inspired by the fun cereals of our childhood, the ones that made getting out of bed and doing the seemingly boring thing of eating breakfast, fun! Our goal was to take inspiration from these iconic cereals and make something that is fresh and modern.
Story
