Berry Bites
Berry Bites is a cereal brand that is committed to bringing back magic to kids breakfast with a fun and modern cereal. Brand elements I created include the logo, packaging for three cereal flavors, a poster which includes a 3D render of the Berry Bites mascot, and a brand guide.
For this project we were tasked with creating a brand that fit within the category we were assigned. The three categories were mass market, premium, and luxury brands. I was assigned mass market, which is characterized for its accessibility and affordability, which influenced my decision in choosing to create a cereal brand.
Slogan
Berry Good Breakfast
Target Audience
Children ages 2-11
At Berry Bites we’re inspired by the fun cereals of our childhood, the ones that made getting out of bed and doing the seemingly boring thing of eating breakfast, fun! Our was to take inspiration from these iconic cereals and make something that is fresh and modern.
Story
